Satisfying the Evolving Data Demands of a Competitor ‘Early Warning’ Dashboard
With manufacturing operations in 13 countries and product marketing in more than 100 countries, this North American consumer goods manufacturer (CGM) wanted to take full advantage of artificial intelligence and machine learning to uncover signals indicating competitor innovations in products and services. The CGM partnered with a third-party AI developer to build an insights dashboard and generate regular reports for key decision makers across the business.