Forbes eBook: Don’t be a Bystander: How to Influence the Customer Journey

Today’s chief marketing officers are only as valuable as the business outcomes they produce. But achieving goals like increased share of wallet, improved customer loyalty, and campaign profitability requires knowing your customers—who they are, what they want and when they want it.

The time is ripe for marketers to use data to drive a better understanding of where customers are in the buying process and to provide the right message based on their intent to lead them to a purchase. Hear from leading CMOs on how brands can operationalize insights to actually influence customer decisions and shape journeys that align with unique business objectives.