Forrester Consulting study: Reimagine Colocation with Sustainability Front of Mind

This Forrester Consulting study reveals that sustainability has emerged as a top priority for the colocation industry. As a group, colocation providers identified sustainability as their #2 business priority — right behind improving profitability. Sustainability is also critical for colocation tenants, so colocation businesses that are further along the sustainability maturity path are seeing direct positive business results. In fact, 84% of those who committed to early sustainability initiatives cite improved brand reputation as a benefit, and 82% have experienced increases in revenues and customer acquisition and/or loyalty.

The study identifies key ingredient towards advancing sustainability programs, and shares 5 key actions that highly sustainable colocation firms do differently than their less sustainable counterparts. The full study includes rankings of sustainability drivers, common challenges, and insight into what actions to take to achieve sustainability targets.