Forrester: Mature Your Social Media Strategy With Technology

Having a social media strategy is table stakes. However, few brands approach social marketing strategically as an integrated part of the marketing portfolio, instead opting to silo social in a small team staffed with junior marketers. And although these staffers are talented marketers, they lack the power or visibility in the organization to procure the tools needed to improve their social maturity.

In fact, social technology and maturity go hand in hand. The most socially mature organizations recognize the crucial role social technology plays, which makes them better able to achieve the ultimate goal of winning, serving, and retaining customers.