A successful omnichannel experience focuses on how to truly engage the consumer at every stage of the shopping journey, especially as they prepare to make a purchase decision at store-level. Realizing that the customer-facing associate is a critical catalyst at this final stage in the shopping experience, savvy retailers are starting to cultivate the wellbeing – and thus the prowess – of their sales teams. To drive employee engagement, retailers are instituting new initiatives that motivate staffers, drive productivity, foster long-term careers, and most importantly, create more engaged employees eager to drive customer satisfaction.
Download this report to learn how innovative retailers are working to engage their associates – and their shoppers – to drive business success.