Got ROI? Prove it!

Today, marketers must be accountable and demonstrate real return on investment (ROI). This Guide addresses four common problems marketers face in proving ROI and provides steps to face these challenges and prove success. Discover how successful enterprise marketers are:

• Aligning marketing teams with IT resources
• Breaking down silos between disparate financial systems and staff
• Gaining a single view of all marketing spend for real-time analysis