A core message is a phrase that communicates a complex idea in simple, compelling terms. The by-now familiar locution “data as a corporate asset†is such a core message. It focuses attention on the fact that all employees – from database analysts to CEOs – derive essential value in their workday lives from the data they use.
In this white paper, we discuss how the data conversation is changing from philosophical questioning to hard-core tactics, from “What do we need?†to “Where do we start?†We’ll describe the components of information governance that inform the right strategy, and – more important – give companies a means of determining where and how to begin their information governance journeys.