Guide to Open Enrollment Communications

This actionable resource guide covers 7 ways you can think like a marketer to create a compelling Open Enrollment communications campaign. Use it to create an engaging and understandable experience for your people. The guide includes:

• Tips for developing communications your people will actually open, read, and understand
• Borrowing cardinal rules from consumer marketers and making them work for you
• Setting goals, strategy, and measuring ROI for this year's Open Enrollment