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The COVID-19 pandemic exposed organizations operating in technological antiquity. Content creation and management technology jumped from a nice idea to essential all but overnight.
Content creators want something fast enough to produce content quickly, while web developers and designers want something with enough power to tweak digital experiences at a technical level. With marketers and IT working congruently, they’re learning that a digital experience technology stack pairs the best of both worlds.
Headless and hybrid content management systems (CMS) are being combined with front-end development tools to create multi-channel digital experiences at scale. But, each solution has to match differing needs of creators, editors, developers, IT, and every other content development touchpoint.
Get the latest IDC Technology Spotlight to learn:
- What are the core considerations for investing in a CMS
- How to define key metrics around speed and agility for content creation and customer engagement
- How to find a balance between content authoring and delivery across an organization