How Brands Can Bring Trust Back to Online Reviews

Almost 95 percent of shoppers insist on reading online reviews before making a purchase, and the mere presence of reviews on an e-commerce PDP can boost conversion by 270%. With the recent acceleration of digital purchases we are leaning on reviews more heavily than ever before.

But in the past and the present, reviews are vulnerable to abuse. As companies and the government scramble to stamp out these abuses, brands often struggle to figure out how to use reviews responsibly to drive their marketing goals. In this whitepaper, we investigate the forces responsible for increasing consumer mistrust and increased appetite for reviews, trends that threaten to discredit reviews. Learn how brands can invest in and leverage expert content to restore trust, improve conversion, lower returns, and earn greater customer loyalty.