How IT can create a culture of innovation – Eight ideas that work at Google

Innovation isn't about one idea, or one product – it's about constantly striving to delight customers with the unexpected. IT can bring a continuous culture of innovation to life by providing teams with the right tools and technology to look for ideas everywhere, share and collaborate easily, and use data to make smarter choices.

Google doesn't have a secret formula for innovation, but we've distilled our thinking into a set of eight basic principles that we believe can be adapted by pretty much any organization. In the Google for Work perspective, “Creating a Culture of Innovation,” we share our principles of innovation and show how we apply them inside Google.

Get the Google for Work perspective, “Creating a Culture of Innovation,” and learn how IT can change the way your company works.