How to help identify and prevent digital advertising fraud

Digital advertising is often critical to your company’s marketing strategy. To attract new customers, your ads should go where your customers are, and that’s online. And connecting with your target audience through Google ads, a Facebook campaign, or an industry-relevant blog can give you an edge over your competitors and boost your market share.

Companies should be vigilant about what their digital ad budget is buying. With campaign success goalposts moving continually, it’s often easy for ad spend dollars to get misspent and misused. Your company wouldn’t toss cash out of the office window, but if you don’t have the infrastructure to monitor your online advertising, you could be doing just that with your marketing budget.