To compete in today’s fast-paced business climate, enterprises need accurate and frequent sales and customer reports to make real-time operational decisions about pricing, merchandising and inventory management. They also require greater agility to respond to business events as they happen, and more visibility into business activities so information and systems are optimized for peak efficiency and performance. By making use of data capture and business intelligence to integrate and apply data across the enterprise, organizations can capitalize on emerging opportunities and build a competitive advantage.