IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users

In recent years the popularity of customer data platforms has skyrocketed as marketers look for ways to continue reaching their target audiences in the wake of data deprecation and the proliferation of privacy regulations. But the market is inundated with so many solutions, how do you know you’re choosing the right CDP to best meet your specific business needs? 

Epsilon has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment, a brand new CDP evaluation report from IDC. 

Download the report to see how Epsilon PeopleCloud Customer can help you better manage, activate and optimize your first party data to target high value audiences and drive revenue.