In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, marketers now face data deprecation and may face challenges ahead without a solution in place.

So what exactly is the industry moving towards?

The first step in combating third-party cookie loss is shifting to a first-party data strategy. Read our latest ebook, First-Party Data Takes the Cake, to learn how to use the data you obtain directly from customer relationships — instead of buying it from a third-party — to continue tracking and targeting customer behavior effectively, to provide the best customer experience (CX) possible, and to future proof your targeting strategies.

Read it today to:

• Learn key differences between first, second, and third-party data
• Understand the benefits of centering your CX strategy around first-party data
• Prepare to get the right tech in place for 2022
• Leverage 4 strategic steps in creating a first-party data strategy