Infographic – Best Practices for Driving Collaboration between Marketing and IT

In the recent past, marketing has been dependent upon IT to provide data insight. But with today’s advanced technology, both marketers and business analysts can easily and rapidly unlock insights using a variety of advanced analytic techniques.

With that meaningful and timely insight, marketers can fuel their communications and interactions with relevant, cross-channel information, thus building a solid foundation for long-term, loyal consumer relationships.