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The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizeable percentage of consumers wary of using credit cards online. However, having the right website security solution in place is not enough by itself to turn the tide. Online merchants need to advertise their investments in website security and the commitment to their customer’s protection.
As proven time and again, trust marks are one of the best ways to convey the notion of site security and establish peace of mind with would-be consumers. Increase your Web site's potential with a trust mark and learn how to increase transactions on your site and decrease shopping cart abandonment.