Keep your foot on the pedal – the privacy protection journey has only just begun

Privacy regulation is on the march. Companies are being hit with mega-fines while new sets of rules keep coming into force, yet many organisations seem to be in data denial.

Global market assessments carried out by Informatica and Cognizant reveal a litany of once-active privacy programmes that have lost momentum and are idling due to neglect.

Some of this is clearly down to uncertainty about the future business environment. But the biggest driver – misconceptions about what compliance means now that GDPR is ‘done’ – has been influencing privacy spend for some time.

Many organisations seem to have concluded that having ticked the boxes on GDPR, they can declare things are back to normal.

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