Keeping the Analytics in Conversation Analytics: An In-Depth Look at Why Keyword Spotting Does Not Work

In today’s high tech, fast paced, and ever evolving world analytics are finally being treated with the level of respect they deserve. Often people think of data, or numbers themselves as analytics. 

While data is the key component of analytics, it’s the actual computation and reporting that brings data to life and offers meaningful insight to what are otherwise unorganized numbers. The context and future application of data play as pivotal a role in analytics as the numbers themselves.