Measuring the Cost-Effectiveness of Confluent Cloud

At Confluent, we believe the event streaming platform will be the single most strategic data platform in every modern company. To help make this happen, we built Confluent Cloud—the industry’s only fully managed, cloud-native event streaming platform powered by Apache Kafka®.

Customers using Confluent Cloud have seen up to a 60% reduction in their total costs of setting up and managing Kafka. In order to demonstrate the business value of Confluent Cloud we offer a free-of-charge analysis of your costs of running Kafka and the potential return on investment (ROI) of utilizing a fully managed, cloud-native service.

Many vendors make claims around their software reducing total cost of ownership (TCO), or resulting in an increasing ROI. But how are these claims formulated? What’s the process of measuring them? What are the assumptions used? And how robust are the final value TCO and ROI estimates?

This white paper outlines our approach to calculating the cost-effectiveness of Confluent Cloud. We outline the business value assessment model we use and the consultative approach we take with our customers. We also outline some examples comparing:

• Confluent Cloud vs. self-managed open source Kafka
• Confluent Cloud vs. other managed Kafka services