Millennials and Hospitality: The Redefinition of Service

The millennial generation is larger than baby boomers or Gen X. 46% have booked a hotel room with a mobile device, 20% have checked into a hotel with a mobile device. Millennials are expected to spend an average of $3,900 on travel this year alone. Our research report discusses how millennials are driving change in the hospitality industry and what you need to do to win the hearts and minds of millennials.