Mobile Guide: Strategy & Development

Mobify’s Mobile Strategy Development Guide is aimed at marketers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In this guide, you'll discover: 

• How to build a solid business case to win senior management buy-in
• How to effectively assign responsibilities in the strategy development process
• How to analyze your competitors' mobile initiatives for best practices and lessons learned
• How to identify the right metrics to measure strategy success