Mobile is Eating the World

Mobile has over the years spawned a new breed of consumer who moves faster, in spurts, with different gestures, behaviors, and resulting expectations. Trying to market, sell, and serve in a desktop-first world no longer works. But investing in mobile-first programs isn’t enough, either.

Where to start? Download our ebook, “Mobile is eating the world,” by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation. In it, he outlines four ways marketers need to rethink customer experience management to deliver mobile-first experiences.

You’ll learn:

• The psychographic makeup of Generation C, the connected consumer
• Why mediumism is not the message
• The nature of micro-moments and why they matter