Marketing & Sales
Technology
Workplace & HR
Business & Finance
Financial services companies need to get smarter about marketing to build engagement and retain customers. But heavy regulation and security concerns often put up roadblocks to effective customer engagement.
Believe it or not, open source data science software is now being used by FinServ firms to transform their analytics initiatives — without sacrificing adherence to highly sensitive IT security requirements.
Download this case study to explore how a $142 billion financial services company leveraged open source technology to optimize their marketing analytics—and gain a competitive advantage without significantly increasing its infrastructure costs.