Protecting privacy in the age of urban mobility

Whenever personal data related to us is anonymized, it has been manipulated in such a way that it can no longer be linked back to us, right? Think again. In the digital era, we do not always blend into the crowd.

Location data is part of this equation because our mobility habits are unique to us. Techniques like anonymization offer service providers numerous ways to protect privacy while retaining enough data to be useful – the challenge is finding the right balance.

By reading this eBook, you’ll discover critical ways public and private organizations can help protect users’ privacy:

• Find out why de-identification does not always mean anonymity
• Understand how privacy by design can be used for standards and product or service creation
• Discover how gathering just data you need will minimize the privacy impact of collection
• Find out about new and emerging privacy-enhancing technologies