Putting AI to work for audience segmentation

Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change all industries in ways we’ve never experienced. The promise of AI is that it will make our lives better, with more lower-level tasks being automated, freeing us up to focus on higher-level endeavors. Automation promises to complete tasks with more efficiency than humans do, and can continually improve through machine learning.