R U OK? Success Story

Making complex stories simple though interactive video.

For their national awareness campaign, Australian mental health organisation R U OK? used interactive video to amplify their campaign messaging and encourage people to talk about mental health.

Utilising Vudoo's interactive platform, R U OK? was able to easily create a 'choose-your-own-adventure' storyline which allowed their audience to click and select a range of different dialogues that'd steer them to different paths, which provided a much more immersive and engaging video experience compared to traditional videos.

With the ability to turn passive viewers into active users, R U OK? saw an overwhelming success, with 1 in 3 viewers interacting with the video to find out more about mental health. See how R U OK? achieved these results in our case study.