The traditional demarcation between operations and development teams is blurring fast with DevOps practices emphasizing increased cross-functional collaboration. However, such collaboration can only be successful when everyone involved is on the same page. Teams need to capture issues in real time and identify the most appropriate personnel for issue resolution. This is possible when the data across ticketing, project management, source code management, test automation, and all other tools is synchronized in real time. It is easier said than done; many times, missing fields, format mismatch, and duplication errors lead to poor data quality and inconsistencies across tools and processes. The e-book explores what makes data synchronization in Application Lifecycle Management (ALM) and DevOps critical, and how organizations can ensure it using a modern approach.