Marketers have been forced to adapt significantly over the past year —and the imminent death of third-party identifiers (3PIDs) is driving more change. Epsilon conducted a survey to find out how CPG marketers and their peers across industries feel about these changes and how they can prepare.
This report includes the top findings from our research, plus key insights by industry, including consumer packaged goods, financial services, restaurants, retail and travel.
Read on to see how your colleagues are responding to 3PID deprecation, and how we think marketers should prepare.