Rethink Your Software Monetization Strategy

Perpetual licenses are the traditional software monetization model, and they may still be working well for your organization. Many industry analyst reports and surveys, however, show that more and more producers now add subscription licensing models into their existing go-to-market strategy to generate predictable recurring revenue streams. With the growth of SaaS and cloud, this trend is likely to continue.

Should you add a subscription licensing model to maximize revenue generation—and offer your customers a more compelling experience? This exclusive white paper, “Rethink Your Software Monetization Strategy,” gives you actionable insights and recommendations for introducing a subscription model into your software monetization strategy. It covers:

• Definitions and comparisons of software monetization models, including perpetual, subscription, rental and pay-per-use
• The business case for the subscription licensing model, including detailed pros and cons
• Operational considerations for subscription licensing, including pricing, product numbering, the renewal process and the best approaches for customer roll-out