According to Ponemon, organizations face an average cost of $4 million per breach. Attackers accomplish this damage through a strategy of rapid and constant innovation of sophisticated hacking techniques to make it impossible for organizations to foresee and protect against all possible attacks, leaving room for their exploits to succeed. Attackers also use the advantage of an “inherently low cost of entry to perform attacks” making it only more profitable for them when they do eventually achieve their goals.