Organizations that create and deliver software — whether for their own IT operations, for the packaged applications market, or as the core of their final product, as in the systems space — must grapple not only with today’s competitive landscape, but also with increased complexity in their processes and supply chains. Many factors serve to complicate software delivery, but differentiation lies at the heart of managing this complexity. This smartpaper explores how effective quality management creates opportunities to deliver key business benefits, such as improved market share, higher customer satisfaction, and increased brand equity.