State of Visual Media Report

Introducing the first annual State of Visual Media report, developed to help companies better understand how visual content is being viewed and consumed,

Key insights include:

• New image formats deliver major business benefits. The richer and more vibrant colors delivered via HEIF are a no-brainer when it comes to elevating visual stories and selling products online.
• Slack and WhatsApp traffic hold hidden engagement opportunities. Understanding social engagement and word-of-mouth sharing beyond more traditional platforms like Facebook, Twitter and Instagram including Slack and WhatsApp will be increasingly important.
• True global engagement means thinking beyond Chrome and other popular browsers. While it’s tempting to default to the most popular formats, browsers and devices, global brands that overlook the growing long tail are missing opportunities to engage with millions of users.