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Just because you have content doesn't mean you're a content marketer. Sure, it's great that you have a new video to share and hot off the press eBook. In fact, if you have these two things you are well on your way to fueling a strong content strategy.
But simply having these elements doesn't mean you're actually doing content marketing. The ultimate goal is to have a content plan that drives action from your prospects and customers. Our question for you: Is your content strategy driving qualified leads for sales?