Survive Today and Thrive Tomorrow: How to set your creative team up for lasting success

When your company experiences a setback, it’s tempting to push long-term creative campaigns and branding initiatives to the back burner. But it’s possible to survive a crisis and lay a strong foundation for future growth at the same time. This eBook for creative leaders shares four strategies that have helped brands get through a crisis and come out stronger on the other side.

 In this eBook, you’ll learn:

• How to avoid the pitfalls of “short-termism.”
• Why solid brand guidelines make scaling easier.
• How to nurture creativity during a crisis — and why it’s important.