When we have the tools to make our lives easier, work gets better. Nowhere has this been more pertinent than in the world of media & entertainment. In such a highly competitive and innovative environment, moving to cloud has created a revolution that is affecting the demand, creation, delivery and consumption of content. With cost pressures and time pressures being driven by smaller and more agile new entrants, big organisations running legacy technologies continue to struggle and are at risk of being left behind.