Marketing & Sales
Technology
Workplace & HR
Business & Finance
A tool for finance leaders to unify disparate customer data with financial and strategic ROI If you've found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance-as well as in your company's long-term strategy-this eBook will help you hone your pool shark skills.
Inside, you'll find insights about….
- How to identify patterns in your customer portfolio, and why it matters.
- Avoiding four critical data billiard blunders.
- Key questions to ask while you’re segmenting your data.
- How to tell if your portfolio segmentation strategy is working with the right reporting.