The Art of the Follow-Up: 3 Ways to Engage Clients

Every sales professional has experienced the frustration of the follow-up to a meeting – the unanswered voice messages, wasted emails, or the “not interested” replies. Traditional follow-up techniques often fail because they don't feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isn’t always practical because on-site meeting invites may be costly or inefficient.