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Intent data tells you which companies are researching the same products and services you sell—and its use is skyrocketing in 2022. But B2B marketers continue to face many challenges in employing intent data effectively.
This exclusive report, conducted in partnership with Ascend2, addresses these challenges and reveals how B2B marketers effectively use intent data and make it actionable.
Key Insights
- 50% of B2B marketers realize intent data ROI in just 1 to 3 months
- 67% of B2B marketers use 3+ intent sources
- 70% of B2B marketers using intent data rate their digital strategies as very successful vs 33% of non-intent users