The Core Four Essential Marketing Technologies

There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are absolutely essential for digital transformation.

This small collection of capabilities allows teams to support the complete marketing content lifecycle and bridges the gap between lead management, content management, digital asset management and most importantly, customer relationships.

This white paper explains the four essentials of marketing technology and why content is key.

Gather key insights on:

• The core marketing technologies for success
• The surprising rise of DAM systems and the role they play in a seamless experience
• Overall considerations for choosing the right technology