The Cost of a Bad App – and How to Deliver a Good One, Fast

IBM recently commissioned Forrester to identify the key drivers of successful mobile apps and to identify and measure the cost of failure – for both customer-facing and enterprise applications. 

Attend this research briefing to understand why it’s more important than ever for businesses to get this right due to what Forrester calls the “mobile mind shift.” Find out what Forrester found out when they surveyed global consumers and business leaders:

• The most useful features found in mobile apps
• What users do to resolve performance issues
• How users handle a bad app experience and how they respond to a good one