The Customer Journey Made Simple

Keeping pace with consumer demands and multichannel touch points is causing organizations to rethink how they approach customer engagement. Today's customers want to be served when, where and how they choose. They want to do business with a single brand, not individual departments. And they want their experiences to be easy, contextual and personalized—delivered by people who are empowered and care.

Join us for this informative session to gain the key insights from customer analytics experts that can help you quickly get to—and act on—the data that matters the most. Hear best practices about how to:

• Gain insights into customer interactions, past and present, to anticipate future needs and requirements
• Employ analytics to truly understand and impact the end–to–end customer journey
• Help ensure business is conducted seamlessly throughout the organization
• Overcome obstacles that lead to organizational silos and a short–term project focus