The Insider’s Guide to IP Geolocation Data

A Closer Look at a Powerful Data Tool

IP geolocation data, which maps the IP address of a device connected with the internet to a geographic location, has been helping to inform online business decisions for almost 20 years.

As a market leader in geolocation decisioning data, our goal is to help our users better understand the value of this data—and the capabilities and challenges they may rarely think about—to ensure they’re getting the greatest possible value in their online businesses.

This guide presents the insights and information you need to better understand IP geolocation decisioning data, including:

• How businesses use it
• Insights into accuracy, and how it can be improved
• The effects of changes in internet technology and usage
• Why new privacy regulations make it more valuable than ever
• Why your choice of provider is critical