The MDM advantage: Creating insight from big data

To help enterprises create trusted insight as the volume, velocity and variety of data continue to explode, IBM offers several solutions designed to help organizations uncover previously unavailable insights and use them to support and inform decisions across the business. Combining the power of IBM® InfoSphere® Master Data Management (MDM) with the IBM big data portfolio creates a valuable connection: big data technology can supply insights to MDM, and MDM can supply master data definitions to big data.