Emerging business innovations focused on realizing quick business value on new and growing data sources require “hybrid transactional and analytical processing” (HTAP), the notion of performing analysis on data directly in an operational data store. While this is not a new idea, Gartner reports that the potential for HTAP has not been fully realized due to technology limitations and inertia in IT departments. MemSQL offers a unique combination of performance, flexibility, and ease of use that allows companies to implement HTAP to power their business applications.