The Money Story: Overcoming the Seven Stiflers

Money makes the world go 'round, but can you tell your organisation's “money story” – how it generates revenue and profits, maximises cash flow and steers clear of trouble? Not the practiced version that is supplied to the company's investors, but the actual per unit economics, the metrics indicating the financial viability of the organisation, what is working well and what needs to be improved, and when to hit the brakes or pound the accelerator?