The State of Data Onboarding

B2B software can't move forward without customer data. Most product-led companies import data from customers through a self-serve import experience, or by managing these imports on behalf of customers.

This process, known as data onboarding, has the potential to directly affect the value a customer sees in a product. Despite being a critical stage during the customer onboarding journey, data onboarding has been largely isolated from true innovation, resulting in product and engineering teams focusing on cleaning messy customer data, rather than building core, differentiating product features.

In this report, we explore Flatfile's research compiled with data onboarding survey results, the challenges B2B companies are facing when it comes to migrating customer data and finally, what they are doing to overcome them.