The Top Five Myths of Big Data Analytics: What Every Marketing Leader Needs to Know

As big data is projected to increase 40% annually, marketing leaders may be thinking, “What does big data have to do with marketing?†The answer is simple: just about everything. In fact, the rise of big data may be more relevant to marketers than to anyone else in the enterprise—including IT. This paper takes a look at the hard truths and common misconceptions surrounding big data. In particular, it focuses on five common myths about large-scale analytics, then offers a glimpse at the next steps necessary to make big data work for you.