The Total Economic Impact™ Of Pega Customer Decision Hub

Modern B2C marketers must elevate customer experience (CX) to the level of customer obsession because today’s empowered customers expect personalized, seamless experiences, regardless of channel. Forward-looking organizations look to orchestrate contextually relevant CX, address customer expectations for mutual value exchanges with their brand, and align marketing with all of their firms’ customer-facing functions.

Pegasystems provides CX automation and digital decisioning that help its customers deliver personalized and relevant messaging and customer interactions wherever their customers are. Pegasystems commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Pega Customer Decision Hub (CDH). The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Pega CDH for their organizations.