To improve customer experience (CX) across the board, enterprises must implement an effective CX strategy that includes both digital automation and agent services in customer service centers. Chatbots, virtual agents, and IVR systems need to provide quality CX by efficiently automating interactions. Customer service agents need the right tools to create good CX. Firms can now leverage artificial intelligence (AI) to advise the agent and recommend actions, thereby increasing both the speed and quality of contact resolution. Combining agents with conversational bots offers promising results, including lower cost to serve and increased customer satisfaction.